- Students who are preparing a DIY application and have a specific school and major/program in mind.
- Students who have already finished writing the first draft of the English essay/CV and would like to have a professional team to polish the style.

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Essays for undergraduate applications focus more on personal qualities and thinking ability. Students with rich personal experience and extracurricular experience are more likely to stand out. Essays for postgraduate applications focus more on the professionalism of personal experience, and how their own experience fits the postgraduate program well. Applicants' scientific research and internship experience will be more valued in essays for postgraduate applications.

Each university, school and program may have different priorities when it comes to essay evaluation. Essay writing for some master’s programs is more challenging. An essay is an important channel in addition to their GPAs for admissions officers to get to know the students. To put it frankly, what the university wants to know more about is who you are, what your background is, where your strengths are? Good universities don't just want to see your test scores, but you as a human being.

1. Students can’t differentiate PS and CV and write PS as an extended version of CV
2. Students use only one essay to apply for different schools or even for different majors
3. The essay is long and tedious, with all the experiences typed in but no focus, let alone combining the characteristics of the school and the program

1. The most important prerequisite for writing an essay is to do enough preparation. To highlight your true enthusiasm, you need to do a comprehensive and detailed research on a specific program.
2. Take some time to think deeply and do a brainstorming. This process is the key stage for you to sort out the ideas of the essay. Don't simply just think about it in your head, but also write it down when you think about it.
3. Write an outline of the essay. Use bullet points and brief comments/statements to organize your previous ideas to effectively strengthen your central theme/topic.
4. Start writing a draft of your essay, mention yourself in positive language, give specific and concise examples, and pay attention to basic formatting issues.