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Digital Marketing Specialist

Location: 
Manhattan, New York
Irvine, California
Region: 
North America
Type: 
Full Time
Job Responsibilities: 

1.负责官网、微信公众号、小红书、知乎、微博、论坛等各类新媒体平台的内容撰写及平台运营
2.有较强的策划执行能力,负责新媒体平台的活动策划及执行
3.有较强的数据分析能力,能够进行新媒体平台的内容搜集和竞品分析
4.挖掘平台优势特点,有针对性地进行品牌宣传,提高品牌知名度和影响力
5.监控品牌信息曝光情况,及时补充信息和应对各种情况

1.Compose posts and operate different social media platforms, including but not limited to Cheersyou's official website, WeChat official account, Red, Zhihu, Weibo, Forum, etc.
2.Plan and perform activities on social media platforms
3.Collect relevant content and analyze competitive products on different platforms
4.Explore the advantages of platforms; perform targeted branding strategies to increase brand recognition and influence
5.Monitor the exposure of brand information to replenish detailed information and deal with various situation

Job Requirements: 

1.本科以上学历,有新媒体平台运营经验者优先,就读市场营销学相关专业者优先
2.有一定的平面设计能力,熟悉Adobe软件者优先
3.有扎实的文字功底,极强的语言文字表达能力,敏锐的洞察力,和优秀的策划执行能力
4.灵活应变,有优秀的问题解决能力和数据处理能力
5.熟悉国内外新媒体平台的算法规则与维护推广

1.Bachelor's degree is required; experience in new media operations is preferred; a major in marketing and relevant fields is preferred
2.Possess graphic design skills; familiarity with Adobe software is preferred
3.Have strong writing and language expression skills, a keen sense of insight, and excellent planning and performing ability
4.Be flexible; have outstanding problem-solving and data analysis skills
5.Familiar with algorithm rules, maintenance, and promotion of global new media platforms

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